Special Offers from Justin and Cinch

Justin Boots has a long history.  More than 130 years ago, H.J. Justin opened a boot shop out of his home in Texas, making custom-fit boots for cowboys riding up the legendary Chisholm Trail.  Today, Justin Boots have the same high quality and authentic styling they did then, combined with decades of comfort innovation.  With genuine leather, beautiful stitching, and a wide selection of styles still  handcrafted in the USA, Justin Boots have been the Standard of the West since 1879.  Justin makes more cowboy boots in America than any other boot company in the world.  Justin Boots also supports the American Cowboy with programs such as the Justin Sports Medicine Team and Justin Cowboy Crisis Fund.

Now while supplies last, buy any Justin Boots or Justin Original Work Boots priced $99.98 and up, and get a Justin Gear Bag free!

Cinch jeans & shirts are worn all over the world by the finest rodeo athletes and cowboys.  Cinch jeans and shirts are known as one of the best fitting premium western jean and shirt lines available.  Fashion basic styles and new premium fashion Cinch jean styles make Cinch the brand of choice for those who live their life in the arena or those who want to wear western fashion Cinch jeans for hanging out.  Cinch jeans are always coming out with new styles and RCC Western looks forward to bringing you the latest in Cinch jeans and shirts.  "Cinch is made for the man who lives his life in denim."

Now through November 30, 2011 get $10.00 off any Men’s Cinch Jeans!

Both offers are good online or in any RCC Western Store.

Never Give Up!

Cowgirl Tuff’s relatively recent success seems as if it came overnight, but lots of years of hard work are responsible for their spot on top of the western wear fashion world.  Here, in her own words, is the story of Lisa Bollin and the dream she made come true.

In 1999, Lisa had a dream to own her own clothing company.  With the support of her husband and partner, Kirk, and their daughter Lexie, they started on a journey.  That journey has brought them so far, inspired many, and has become a dream come true!

Cowgirl Tuff Co. started in the little town of Litchfield, MN.  The company that is busting out at the seams sits in the middle of a field that was farmed by Lisa’s father, Wayne, (aka Grandpa.)  Lisa started printing tops and retailing them at many of the major barrel racing events throughout the U.S.  When she realized she couldn’t keep up with the demand, she looked into wholesale.  Lisa went to her first wholesale market in 2004, and at that market landed 18 stores!

Over the last 7 years, 18 stores have turned into 1,500 and are still growing.  In 2008, Lisa wanted to try her luck in designing a fashionable western jean, with an emphasis on comfort.  That she did!  Her jean line is making a name for itself in a BIG way in the apparel market.  Lisa is not slowing down.  She has decided to get the cowboys looking fashionable as well.  In 2011, the men’s B. Tuff line was launched to much acclaim.

Lisa’s journey has been a dream come true.  She has hit bumps along the way, but with those bumps, she has always lived by her motto: “Even though you’ve been bucked, kicked, bit, & stomped… NEVER GIVE UP!”

1.  Who or what inspires or inspired you?

Peoples' stories… I am always inspired by people who overcome obstacles to make their dreams come true no matter what!  People who never give up on themselves and believe they can achieve whatever they really want.  It is so powerful when someone stays positive and doesn’t let negative thoughts or negative people hold them back.

2.  How & when did you get started in the clothing business?

I remember in high school redesigning all my clothes so I would be different than everybody else… hand painting tees and sewing up new creations.  After graduation I went to school for fashion merchandising and design.  I then managed clothing stores and worked in display departments.  I feel I have a very full background of understanding selling to the end customers and what women really look for in their clothes.

3.  What is your family’s role in Cowgirl Tuff Company?

Huge part!  My husband and daughter have been there 100% of the way working and supporting this huge dream.  My husband is my full partner in the business.  He has been there in the lean times and now in the extremely busy times.  My daughter has been raised with Cowgirl Tuff and has worked in every department.  My parents have always been supportive of my dream of becoming a designer.

4.  How many horses do you own and what are your goals with them?

Three.

**Bird is my 21 year boy who is a major part of the creation of Cowgirl Tuff Co.  He was the horse that really made me a better barrel racer and made me work really hard for the things I wanted to accomplish.  A lot of my slogans were inspired from him.  It is his picture that is on a lot of our tags.   He has been an amazing horse and is now semi-retired due to ringbone.  He has such a huge heart and ran many years in pain but he truly loved his job!  He still loves to just run around the cans for the fun of it.  I was truly blessed to have such a wonderful partner.

**Spider is 14 years and is my “Fun Run” boy who is a turnin’ machine and can run on any ground!  He is the guy I can put anybody on so they can just have fun.  I am planning on getting him to more rodeo runs this year.

**Mater (Dash of Kelly) is my future!  He is a big 16 hand 6 year old this year.  I bought him last year from Shelly Murphy.  She did such a great job starting him.  It has been really hard to replace Bird but I feel this is the guy. He is a big ol’ puppy dog with a large stride and smooth turns, a true pleasure to ride.  We had a late start to the futurities but watch out this year as we are ready to hit the derbies.

I am so excited to haul a lot more this year, the past few years have been spent building Cowgirl Tuff and making some well worth sacrifices.

5.  What impact have horses had on your business?

Huge ! I feel I have the upper hand compared to some western apparel companies as I truly live the lifestyle.  I am just like our end customers.

I barrel race, trail ride, haul down the road, bale hay, clean stalls, and really enjoy every aspect of the cowgirl life.

6.  What do you think makes your clothing unique compared to other clothing companies?

I feel Cowgirl Tuff Clothing is unique because I am the designer, not someone hired from another competitor’s company.  My studio is in my barn next to my horses and the smell of hay on our 40 acre ranch in small town USA not in a corporate office in a large city.  I like to look out my window to watch my horses running 'n' playing.  It keeps me grounded and in touch to real life.  I also compete at rodeos, events and races which keeps me in tuned with fellow cowgirls.

7.  What is something that would surprise people about you?

I really like days off with no make-up, undone hair and clothes that don’t match.  Ha haa, those are the “ain’t my days to care.”

8.  How did the idea of Cowgirl Tuff come to you?

I love mainstream fashion and all the fun of styles and trends.  Back in 1999 I decided to try a new concept that I hadn’t seen in the western apparel before, bringing some mainstream looks and blending with western.  I wanted to offer a more stylish sportswear line to cowgirls.  I live in comfy jeans and tees everyday… but with some bling & cool embellishments.  The name Cowgirl Tuff has many meanings to me, it started out with the thought how Tuff you have to be with some horses and the lifestyle.  The slogan “Even though you’ve been bucked, kicked, bit & stomped….. Never Give Up” came from being raised with not the nicest of horses and today I live by it because life can kick 'n' stomp you but you can Never Give Up.  It drives me to be more persistent and determined to do the best I can.  We hear so many inspiring stories of how our name & slogan helps people get through those “tuff” times in life.

9.  What’s your favorite pastime? (besides horses and work.)

Doing anything I can outside… I am a true tomboy at heart.  Getting dirty and not living by a clock!!

10.  Where is your favorite place to vacation?

Lake Tahoe took my breath away… it feels like God’s country.  But, really anytime I can ride horse all day is the best days and always feel like vacation.

11.  What would you consider was the most important achievement you have had up to this point?

JEANS!  Right now I am so thrilled to hear how much women love our jeans.  Being an average size woman and knowing how hard it is to find comfortable, stylish jeans!  Before I designed my own jeans… I hated to try on 12 pairs of jeans and you might find 1 pair that would work.  We have so many women who can wear all our jeans no matter size, height, age, etc… it doesn’t matter!  They fit!  Achievement has been to hear woman feel good wearing our jeans!  That is amazing!

Keep up with Lisa by reading her blog:  http://cowgirltuffcompany.wordpress.com/

The Heroes Among Us All

                           

"This nation will remain the land of the free only so long as it is the home of the brave."  - Elmer Davis

At 11:00 am on the 11th day of the 11th month of 1918, the major hostilities of World War I ended with the Germans’ signing of the Armistice.  In 1938, Armistice Day was officially recognized.  In 1954, after having experienced the greatest mobilization of forces in US history during World War II as well as aggression in Korea, the 83rd Congress and President Eisenhower changed the name to Veterans Day in order to honor all who have served.  Now, on November 11 each year, we pause to recognize all that our veterans have sacrificed for our great country.

But how many times have you been surprised to find out that someone you know, maybe even see every day is a veteran?  It is estimated there are currently 5 million active military personnel and 23.5 million veterans in the U.S.  Chances are you know several and don’t realize it!  And chances are you could learn something from their experiences.  We started poking around here and found this to be true at RCC Western Stores.

Jeff Williamson, Assistant Store Manager in Rapid City, served in the Navy from 1995-1998, and in the Army National Guard since then.  He has spent time in Spain, France, Greece, Italy, United Arab Emirates, Israel, Souda Bay, Crete, Bermuda, and St. Thomas.  He was deployed to Iraq in 2005 and to Kuwait from 2009-2010.  He credits his time in the service as where he developed the work ethic and the accountability that he displays on the job every day. 

Network Administrator Stephen Capistrant served 8 ½ years in the US Coast Guard, three of which were on the polar icebreaker Westwind.  He has literally seen the world from pole to pole! 

Steve shared this memorable story with us:  “I remember a rescue mission and a little kid fell asleep on his raft on Lake Huron and drifted out of sight of land and we were sent out to find him.  I was the electronic tech for the station so I would not normally be on a rescue but the radar on the boat went out so I had to speed to a dock up the coast to try to fix it. Well, I got stopped for speeding doing 80 in a 50 zone. The cop came up all upset but when I told him what was happening I got a police escort to the dock!!  Boy, the guys on the small boat got a kick out of that!  Yes, we did find him the next morning, safe and sound.”

When asked what his military time taught him, he replied, “I learned to take care of your team and they take care of you.”

Ron Cordes, Customer Service Specialist for our internet site, served in the Navy from 1973 to 1979 and from 1985 to his retirement in 2000, making him one of few who have served in four different decades!  He has seen much of the world, also:  Greece, Spain, France, Italy, Sicily, Turkey, Israel, and Romania.  Ron says, “Seeing different countries and their way of life makes me appreciate our way of life that much more.  I think the things that the military has impacted on me is a deep patriotism for our country and our way of life and growing intolerance for those who would try and take away our freedoms that have been fought and died for;  also, the structured way of doing things, i.e. self-discipline, organization, and pride for those who currently are serving.”

Duane Brunsen, manager of the store in the Mall of America, served from 1979-1985 and found himself stationed in Bamberg, Germany with the 82nd Combat Engineer Battalion.  He received an injury while there, returned home to heal and rehab, and then reenlisted in the National Guard 367th Engineer Battalion in Minnesota where he finished out his duty.

“I guess the best things I've taken with me from my military experience are fulfilling a sense of duty, an understanding of leadership, (a good leader is a GREAT follower,) a sense of belonging, and team work," Duane says.  "Most importantly is a sense of honor.  My father and I never really saw eye to eye and we had more than our share of father/son arguments, but the one thing that always held true between us was our love and respect for our flag and country.  My father passed last June and one of the greatest memories I will carry with me for the rest of my life was the 21-gun salute in his honor.  Not a dry eye there, and I can respectfully say, including mine!

"Regardless of what you believe in, support, agree, or disagree with what our men and women in the military are doing I ask you this:  When you pass a soldier or the family of a soldier do you stop and say 'thank you' or do you just keep on walking by?  Do you offer a smile or are you too busy with what you're doing?  Do you think to remember them in your prayers or do they just slip your mind?  As we approach Thanksgiving, will you bow your head and give thanks for what's in front of you or will you give thanks for each and every member of or military, past and present, who have given up so much, (some gave the ultimate sacrifice,) for us in order that we may sit down in a peaceful home and enjoy our day of eating and watching football."

This is just a small sample of RCC Western Stores employees who have served this country.  We are proud of all of them and are honored to be working with them. 

To celebrate this Veterans Day, I’m going to start a new personal tradition.  I am going to find a stranger who has served and shake his hand.  I’m going to do it again next year, and the year after that.  Who wants to join me?

45th CMA Awards Has Many Highlights

Well, it’s the day after Country Music’s Biggest Night, and fans were treated to a seemingly endless parade of talent, some expected, some not.

Blake Shelton opened the show with “Footloose,” the title track from the newly released remake of the 1984 hit movie.  He was joined onstage for the last verse by Kenny Loggins, who co-wrote and performed it for the original.

Brad Paisley and Carrie Underwood were delightful co-hosts in their fourth consecutive year.  Their opening dialogue was so hilarious my wife, a confirmed awards-show hater and Metallica fan, considered watching the show with me!  They poked fun at Hank Jr., then cut loose on Kim Kardashian with little mercy, borrowing from the Randy Travis hit and taking some liberty with the lyrics along with presenter Eric Stonestreet:  “I’m going to love you forever, or 72 days Amen, as long as Justin Bieber is not a conceiver, as long as Taylor Swift is with her current boyfriend.  I’m going to love you for 20 million dollars, for a hit TV series or pics in Us Weekly, for 72 Days, Amen.”

An elated Taylor Swift accepted the prestigious Entertainer of the Year statue, the second of her career, presented to her by Reba McEntire, a member of the most recent class of inductees into the Country Music Hall of Fame.

Blake Shelton and Miranda Lambert continued their enchanted year winning Male Vocalist of the Year and Female Vocalist of the Year respectively, both for the second year in a row.  The couple was just married in May.

The Band Perry was the night’s big winner, going home with 3 trophies, one per member.  They won for New Artist of the Year and Single of the Year for their monster hit “If I Die Young,”  while writer Kimberly Perry won Song of the Year honors, also for "If I Die Young."  This group of twenty-somethings seems poised for a bright future. 

Jason Aldean took home his first two CMA awards:  Album of the Year for his hugely successful “My Kinda Party,” and for Musical Event of the Year for his duet with Kelly Clarkson, “Don’t You Wanna Stay.”  He also provided one of the biggest surprises of the night during his performance of “Tattoos on This Town,”  when he ignored the apparent black-and-charcoal dress code and took the stage in his trademark Wrangler shirt, Resistol straw hat, and jeans!

Vocal Duo of the Year went to Sugarland for the fifth year in a row, and Jennifer Nettles dedicated it to their fans in Indiana.  Seven people died when the stage collapsed just before their August 13 concert in Indianapolis.  She told reporters backstage that they were looking forward to resting now that their two-year marathon "Incredible Machine" tour has concluded.

Lady Antebellum took their third consecutive Vocal Group of the Year award.  Director Shaun Silva took Music Video of the Year for “You and Tequila,” with Kenny Chesney and Grace Potter.  Guitarist Mac McAnally got his fourth consecutive Musician of the Year award, citing his work with Kenny Chesney and Jimmy Buffett, among others.

There were too many performances to mention, but some standouts included:

·         Zac Brown with special guest Gregg Allman presented one of music’s all-time great compositions, “Georgia on My Mind.”  Written in 1930 and recorded by too many artists to list here, including Ray Charles and Willie Nelson, it is an ambitious undertaking, and this performance did not disappoint.  Brown displayed a remarkable soulfulness.

·         Martina McBride wowed the crowd, and me, with “I’m Gonna Love You Through It,” her heartfelt ballad about a young woman with breast cancer and her husband’s unshakeable devotion.

·         Judging by the standing ovation from a country audience, Lionel Richie was a crowd favorite.  He performed duets with Little Big Town, Darius Rucker, and Rascal Flatts.  He has a country duet CD, “Tuskegee,” being released very soon with some of the biggest names in country music.

·         Vince Gill, Keith Urban, and Brad Paisley provided the highlight of the evening with a medley of iconic Glen Campbell hits.  It was the perfect tribute to the living legend who recently announced to the world that he has been diagnosed with Alzheimer’s disease and is currently on his farewell tour.  I doubt there were many dry eyes in the house.

And then there was the Red Carpet moment of all time:  Attendees all autographed a 2012 Chevy Camaro on their way into the event.  It will be sold at auction with proceeds going to support Keep the Music Playing.  Since 2006, CMA has donated 4.6 million dollars to the charity, whose mission is to keep music education alive in Nashville area public schools.

Never Give Up, Wishes Do Come True!

Cowgirl Tuff Company teams up in a big way with Western Wishes.  Times are TUFF and Cowgirl TUFF gives back simply by standing behind their core values and how they can help make a difference.   If you haven’t heard it before, their slogan “Even though you have been bucked, kicked, bit and stomped, Never Give Up,” applies to so many things in life that people can truly relate to.  Whether it be education, winning a competition, driving towards goals in life or pushing through the TUFFEST times in life; it encompasses it all.   Western Wishes is about making dreams come true for kids with life threatening illnesses who believe being TUFF and NEVER GIVING UP is what life is all about.   

Lisa Bollin, Founder and Designer, explains “The values of the company and what we stand for are very important to me.  The slogan came to me one night after traveling many miles to sell retail at yet another event trying to make ends meet.  I had left my husband and young daughter at home and was wondering how much longer I could keep this up.  While sitting on an old beaten up chair during the late hours of the evening, a feeling of relief and reassurance came over me telling me I am almost there and to Never Give Up.  That was almost seven years ago now.  Now looking back, it was such a huge stepping stone in my life.  I have my loving family by my side and never gave up on my dream.   These words are such a huge part of my life and what I believe in and now it is time for me to inspire others.” 

By teaming up with Western Wishes, Bollin and Cowgirl Tuff feel it is a definite way to pay it forward.  Messages are sent in almost daily from individuals stating how the Cowgirl Tuff name and what they stand for makes an impact in their life (check out their website for videos and other inspirational stories.) By teaming up, this is just another way to help make a difference for kids in need and to help brighten a TUFF day by having a wish come true.   

Cowgirl Tuff has helped and continues to help fundraise for Western Events by donating clothes and holding auctions to help raise money.  While contributing has helped make wishes come true in the past, they want to go above and beyond this year.  This Fall Cowgirl Tuff introduced a new jean, “Wing & A Prayer,” to help make a bigger impact.  For every “Wing & A Prayer” jean purchased, $5 will be donated to Western Wishes.  Yes, that’s right, by simply purchasing a jean you love at regular price, you are helping donate to a great cause. 

Cowgirl Tuff’s “Wing & A Prayer” jean are currentlly available in RCC Western Stores and at http://www.rccwesternstores.com/.   

Since 1994 Western Wishes has been making dreams come true.  To learn more about Western Wishes and how you can help make a difference, visit www.westernwishes.org.  

RCC Western Online Celebrates 1-Year Anniversary

November 1, 2011

In 1948, Rapid City Clothing opened in Rapid City, South Dakota.  Over the next 63 years, the company evolved into RCC Western Stores and grew to over 30 retail stores from North Dakota to Florida. 

On November 1, 2010, RCC Western Stores took their first online order.  Today, more than 10,000 orders later, our online store is celebrating its first anniversary. 

First things first:  Thank you!  We are offering you a $10.00 gift card with the purchase of any cowboy boots from rccwesternstores.com November 1 through November 7.  It will be good online or at any of our 30+ retail stores and will never expire. 

To add to the celebration, we were just awarded a rating of “Excellent” from STELLAService, specifically noting “Outstanding” areas of service:  free shipping offers, live chat availability, and intuitive site design.   

"We take pride in giving our customers service that exceeds their expectations," says Bob Hoover, President of RCC Western Stores, Inc. 

Customer Frances McNabb from Ontario concurs:  “I discovered RCC accidentally online as I'm a borderline shopaholic (specifically for western wear, household items, tack, etc.) and was searching randomly online for "Corral Boots on Sale" ... lo and behold RCC popped up as an online distributor, and the love affair began!

“I'm always leary about ordering online with a new company for the first time, but right off the hop I was impressed with RCC's selection, pricing and site organization. Their site at that time was brand new and I was the very first Canadian customer to order online. Being so new, there was a tiny program glitch which they addressed immediately, even working after hours on the phone with me to solve it.  My product was shipped within 48 hours, and they followed it through right up to delivery, ensuring I was satisfied.  RCC and their staff made me feel like I was truly a valued patron.   I am a repeat customer, and have nothing but great things to say about RCC Online.  Their customer service is outstanding!

 “My favourite thing about RCC online is that the site isn't complicated, meaning you don't have to own a GPS to navigate through it like some online sites.  Shopping online is often done at work (did I just admit to that?) and time is everything when you're surfing on a ‘break’. Their shipping rates are very reasonable & I never worry about security of my cards with RCC.   Everything I've ordered has arrived undamaged in a timely fashion.”

These comments came from Misty Cremers from Minnesota, who placed that very first online order one year ago:

“During one of our visits to the RCC Western Store in St. Cloud, the store manager, Brian, had informed us about an upcoming RCC Western photo contest for the new online store that RCC was going to be launching.  He handed us the informative brochure regarding the new upcoming website and we entered in the contest not thinking that we would even win.  To our surprise my family even ended up taking the Grand Prize winning in the Hat Division!  My husband and I were very excited to hear about the website and being able to shop online.

“I found the site extremely easy to use it is very user friendly.  I love the variety the website offers and the numerous items that are offered in the kid’s section. If something isn’t offered, RCC is always open to suggestions and try their hardest to provide items that are suggested!

”We shop in the store when we make our way to St. Cloud,  but living a good distance from the store, it makes it so nice and convenient for me to shop online any time day or night.  The free shipping that was offered was the best!”

RCC’s Hoover continues, “We attribute our success to two things:  First, our customers are genuine people, the salt of the earth.  Second, we have an outstanding management team, dedicated store managers, and knowledgeable staff all connected to the western lifestyle.”

Thanks to all of you for making this such an exciting year for us!

In 1883, Lucchese started making some of the world’s finest cowboy boots.  In 2011, Lucchese is still at it, and doing it entirely in the USA.  RCC Western Stores is very proud to offer these American classics to our customers.  We asked Lucchese’s Trey Gilmore what their secret is and he provided us with the formula:  History, tradition, and an unwavering commitment to excellence.


 

A BIT OF HISTORY...
It was 1880 when Sam Lucchese Sr. and his brothers came to America.  Although he was just 17 years old, the young Lucchese had a vision for a career in boot making, and just three years later, the Lucchese Boot Company was established in San Antonio, Texas.  The family's dedication to its craft and to its customers kept the business alive, but it wasn't until the early 1960s that the founder's grandson and namesake decided to rethink the art of boot making.

Sam Lucchese

Cosimo Lucchese

Sam Lucchese Jr.

THE MAN BEHIND THE BOOT…
The world has never known a finer, more knowledgeable craftsman than Sam Lucchese Jr.  His fascination with, and comprehensive understanding of, the human foot inspired him to create a boot design that fit like no other.  And although Lucchese's one-of-a-kind boot last design required more skill and time, the result was a boot that quickly gained national recognition for its extraordinary comfort, quality and fit.

THE BEST TAKES TIME…
No other boot fits the human foot like a Lucchese boot, thanks to Lucchese's original design, which remains the only one of its kind in boot making today.  And because of a continuing commitment to this rare art, the making of a Lucchese boot takes time.  From the careful selection and cutting of the finest grade of leathers, to the hand-driven lemon wood pegs and meticulous finishing of a boot, each step is considered critical to our finished product.  Our boot designs may demand more money, time and skill, but when you slip your foot into a Lucchese boot, you'll know why we insist on only the finest.

"The final truth is that throughout the whole boot factory, the quality chain is no stronger than its weakest link."
- Sam Lucchese Jr.

HANDS OUT-PERFORM MACHINES…
There is no substitute for the experienced hands of a true boot maker.  Every pair of Lucchese boots is hand-inspected, not once, but twice.  And although we skive our leather seams by machine, we repeat the process a second time by hand.  In virtually every one of our procedures, we rely on human hands to complete the task to near-perfection.

"If you cut leather for your boots in the same way you would carve up a meat carcass for your dinner table, you will be in good shape."
- Sam Lucchese Jr.

CLOSE TO PERFECT...
Every inch of a Lucchese boot is made of the finest grade of leathers.  These near-perfect skins are often more expensive, but you can't put a price on unprecedented fit and comfort.

http://www.lucchese.com/
http://www.facebook.com/pages/Lucchese-Boot-Co/178202094693

45th CMA Awards to Air November 9

Since 1967, the Country Music Association has recognized the cream of its own crop in its annual awards presentation.  “Country Music’s Biggest Night” will air live on ABC November 9 at 8:00 pm ET. 

This year’s event will be hosted by Brad Paisley and Carrie Underwood (again) and feature live performances by a literal who’s who of contemporary country music, twenty acts at my last count:  Jason Aldean, Keith Urban, Lady Antebellum, Taylor Swift, Miranda Lambert, Blake Shelton, Faith Hill, Martina McBride, Sara Evans, Sugarland, and Zac Brown Band, plus three duets including Rascal Flatts with Natasha Bedingfield, Kenny Chesney with Grace Potter, and co-hosts Paisley and Underwood.

Add to that, for the first time since 2008, all five nominees in the New Artist of the Year category will also be performing:  Chris Young, Thompson Square, Eric Church, Luke Bryan, and The Band Perry. 

This year, though, all eyes will be on season 10 American Idol winner Scotty McCreery.  He recently became the youngest country star to debut at Number 1 on the Billboard 200 with his debut album, “Clear as Day.”  He is also the youngest male artist of ANY genre to debut at number one with his debut release, having turned 18 the same week it was released!

Oh yeah, I almost forgot:  I don’t know where they’re going to find the time, but they plan on giving away some awards, too!

Up for Entertainer of the Year are Jason Aldean, Brad Paisley, Blake Shelton, Keith Urban, and Taylor Swift.  Female Vocalist of the Year nominees are Swift, Sara Evans, Miranda Lambert, Martina McBride, and Carrie Underwood.  And it’s Aldean, Paisley, Shelton, Urban, and Kenny Chesney all with a cowboy hat in the ring for Male Vocalist of the Year.

Other categories include:

·         Vocal Group of the Year, with nominees The Band Perry, Lady Antebellum, Little Big Town, Rascal Flatts, and Zac Brown Band.

·         Vocal Duo of the Year, featuring nominees The Civil Wars, Montgomery Gentry, Steel Magnolia, Sugarland, and Thompson Square.

·         Single of the Year, with nominees “A Little Bit Stronger,” by Sara Evans, “Colder Weather,” by Zac Brown Band, “Don’t You Wanna Stay," from Jason Aldean and Kelly Clarkson, Blake Shelton with “Honey Bee,” and The Band Perry’s huge triple-platinum hit “If I Die Young.”

·         Album of the Year, featuring nominees Blake Shelton with “All About Tonight,” Brad Paisley’s “This is Country Music,” Zac Brown Band’s “You Get What You Give,” Jason Aldean’s monstrously successful “My Kinda Party,” and the world’s current darling, Taylor Swift with “Speak Now.”

·         Song of the Year, with nominees Zac Brown, Wyatt Durrette, Levi Lowrey, and Coy Boyles for “Colder Weather,” Brantley Gilbert and Colt Ford for “Dirt Road Anthem,” Kimberly Perry for “If I Die Young,” Taylor Swift for “Mean,” and Matraca Berg and Deana Carter for “You and Tequila.” 

The show will be broadcast live in High Definition with 5.1 channel surround sound on ABC.

And don’t forget this:  Cowboy boots and cowboy hats will saturate the best red carpet fashion parade of all those show biz award shows!! It’s a sneak peek at what will dictate the next popular western fashion trends.  Be sure to tune in and see what western wear your favorite stars are wearing.

This Should Be Your Next Vacation!

RCC Western Stores is proud to partner with the Dude Ranchers' Association.  If you're planning a western vacation we heartily recommend this organization, which has been dedicated to preserving this special way of life since 1926.  Membership in the Association involves a rigorous two year inspection and approval process, to assure that guests are treated to genuine western hospitality combined with the lodging industry’s highest standards.

Why DRA Ranches

Dude ranches are the original Western vacation.  Our first ranchers introduced the unique beauty of the American West to “dudes” from all over.  All this happened in the best way possible: from the back of a horse.  This horseback adventure was surrounded by honest and real Western hospitality that these dude ranch pioneers considered a part of the code of the west.

The Dude Ranchers’ Association was founded to preserve, protect, and promote their unique vacation experience and its identity.  Though guest expectations have changed and ranchers have had to change with them, the core principles of dude ranching remain the same.

The following six words beginning with H represent the ideas that summarize those principles.  The notes clarify how these principles apply to any ranch that is a member or seeks to become a member of the DRA.

Horses

• Horses are central to any dude ranch experience.
• There must be adequate stock, tack, facilities, and trails for the riding program.  All will be well cared for.
• Attention will be paid to horse and rider safety.

Hats

• Cowboy hats symbolize the special emphasis on Western atmosphere and appearance.

Hospitality

• A genuine friendly Western welcome with staff, food, accommodations, facilities, and activities to authenticate it.

Heritage

• Dude ranch vacations began as long stays where relationships developed and guests had an exclusive and complete ranch experience.
• Dude ranch guests will be on an American plan.
• Even amidst today’s pressures for quick visits and short vacations, ranches should encourage week-long stays (6 or 7 nights.)
• Regular multi-day dude ranch guests should not be significantly or adversely affected by any non-dude ranch business.

Honesty

• You are at least as good as you advertise, if not better.
• You operate your business with integrity.

Heart

• You have a heart for developing friendships with your guests and demonstrate it in your actions.

For more information about the Dude Ranchers' Association or any of their more than 100 member ranches, see:

http://www.duderanch.org/

http://www.facebook.com/DudeRanchers

To get outfitted in the best western wear for your western vacation, visit the Dude Ranchers page on RCC Western Stores website.

New Field Specialists Usher in New Era of SDSU Extension

BROOKINGS, S.D. - SDSU Extension has hired 44 Field Specialists who will work in eight Regional Extension Centers across South Dakota. During a news conference Thursday in Brookings, Barry Dunn, Dean of the South Dakota State University College of Agriculture and Director of SDSU Extension, announced the names of the new hires, and said a new era in SDSU Extension had begun. The Regional Extension Centers open next week.

 "This Friday marks the end of one era in SDSU Extension. Next week, we welcome a new day in SDSU Extension based on the talents of new Field Specialists and the existing State Specialists, efficiencies found in Regional Centers, and information delivery through the iGrow learning platform," Dunn said. "As a result, SDSU Extension is stronger than ever. We remain deeply committed to serving South Dakotans and, in this new era, we will continue to provide them with the research and information they need to be competitive in today's economy."

 The new era Dunn refers to came about in order to comply with state budget cuts set by the Legislature and Governor Daugaard earlier this spring.

 "In managing under the new budget environment, SDSU Extension called on staff and stakeholders to help define what elements must be carried forward, and what elements can be retired," Dunn said. "As a result, next week we embark on the largest reorganization of SDSU Extension since its creation in 1914."

 Dunn also unveiled a new logo for SDSU Extension.

 "We wanted a new look to reflect our new way of doing business," Dunn said.

 Impacts

As a result of the reorganization, Dunn said SDSU Extension will live within the reduced fiscal boundaries of the 2012 state budget.

 "Nothing was held back in this reorganization," Dunn said. "Complying with a 10 percent state budget cut is at the root of this entire restructuring. In everything we do, we are careful to be prudent with our dollars and absolutely conservative in our spending.  In creating Regional Extension Centers, we relied primarily on surplus property.  We recycled and reused existing equipment, while at the same time worked to assure the continued operation of county facilities that will house 4-H Youth Program Advisors."

 The reorganization allowed SDSU Extension to reprioritize programs. Capstone programs now include; Competitive Livestock Systems, Competitive Cropping Systems, Food and Families, and Communities and 4-H Youth.

"We notably increased support to 4-H and youth and priority programs," Dunn said.

 SDSU Extension will increase its use of communications technology and has developed the iGrow teaching platform to deliver information over the internet. A new administrative structure increases communication between Field Specialists and SDSU academic departments.

 "We want the people of South Dakota to know that we have wisely and prudently used financial and staff resources," Dunn said. "The new SDSU Extension system is strong, staffed with Field Specialists who will, for the first time, all be required to hold a master's degree or earn one in five years. We will be able to deliver programs that South Dakota needs."

 The people of SDSU Extension

Karla Trautman, Associate Director of SDSU Extension, announced the conclusion of searches to fill Field Specialist and Program Director positions.  

 "Looking across the board at all Field Specialist and 4-H Youth Program Advisor positions, there were more than 1,000 applicants. Our search processes strictly adhered to university hiring practices. Search committees reviewed all applications and forwarded lists of candidates that met qualifications," Trautman said.

 Trautman announced the names of the 44 SDSU Extension Field Specialists, a position with expanded training requirements and duties. She also announced the appointment of three administrators. Rosie Nold has been appointed Program Director for Agriculture and Natural Resources;  David Olson has been appointed Program Director for Community Development; and, Suzanne Stluka has been appointed Program Director for Food and Families. Offers have been extended for the Program Directors of 4-H and Youth Development; and Native American Programs.

 Searches are currently underway to fill the 32 4-H Youth Program Advisor positions.

 SDSU Extension and South Dakota counties share the cost of 4-H Youth Program Advisors.  

 All South Dakota counties participated in this program. When SDSU Extension negotiated new 4-H service agreements with all South Dakota counties in 2011, they were asked to consider the level of support they would choose to invest. Some counties, with higher youth populations, chose to have one advisor serve only their county. Other counties formed partnerships with neighboring counties and will share the 4-H Youth Program Advisor.

 The infrastructure of SDSU Extension

SDSU Extension Field Specialists will be housed in one of eight regional centers located in  Aberdeen, Lemmon, Mitchell, Pierre,  Rapid City,  Sioux Falls,  Watertown and Winner.  The 4-H Youth Program Advisors will be located in counties.

  To enhance access to information, SDSU Extension launched iGrow, a free online teaching platform.

 "iGrow was designed to remove the factors of time and space from teaching," Dunn said. "It allows SDSU Extension to deliver information and resources to all South Dakotans 24-7. Any time they are interested, iGrow connects them to a robust variety of information, in one location - unlike SDSU Extension has been able to offer until this point."

 The Transition

Monday is moving day for the new Field Specialists. On Oct. 24, Regional Centers will not be open for business as the new offices are made operational. 

 "But at the start of business Tuesday, the Regional Offices will be open and will continue to deliver Extension programs," Dunn said.  

 As SDSU Extension enters this new era, he says peers from Land Grant universities and Extension across the nation will be watching.

  "The South Dakota model and process will be considered as other states follow our footsteps," Dunn said.

 Dunn's announcement was followed by remarks from Walt Bones, South Dakota Secretary of Agriculture; Paula Hamilton, President of the State 4-H Leaders Association; and Myron Johnson, Codington County Commissioner.

Field Specialists

 Aberdeen                                                                               605-626-2870

Mark Rosenberg - Agronomy Weeds Field Specialist

Karelyn Farrand - 4-H Character Education Field Specialist

Marj Zastrow - Nutrition Field Specialist

Karen Slunecka - Family Resource Management Field Specialist

Cheryl Jacobs - Community Development Field Specialist

Laura Edwards - Climate Field Specialist

 Lemmon                                                                                 605-374-4177

Robin Salverson - Cow/Calf Field Specialist

 Mitchell                                                                                  605-995-7378

Jim Krantz - Cow/Calf Field Specialist

Heather Larson - Cow/Calf Field Specialist

Megan Nielson - 4-H Youth Livestock Field Specialist

Carrie Johnson - Family Resource Management Field Specialist

Jack Davis - Economics Field Specialist

 Pierre                                                                                      605-773-8120

Lori Jacobson - Swine Field Specialist

Ruth Beck - Agronomy Crops Field Specialist

Suzanne Geppert - 4-H Youth Partnerships Field Specialist

Andrea Klein - 4-H Healthy Living Field Specialist

Rod Geppert - 4-H Livestock Show Management Coordinator

 Rapid City                                                                               605-394-2236

Adele Harty - Cow/Calf Field Specialist

Dave Ollila - Sheep Field Specialist

Mindy Hubert - Small Acreage Field Specialist

John Rickertson - Agronomy Crops Field Specialist

Jonathon Nixon - Entomology Field Specialist

Sharon Guthmiller - Food Safety Field Specialist

Shawn Burke - Community Development Field Specialist

Peggy Schlechter - Community Development Field Specialist

 Sioux Falls                                                                               605-782-3290

B. Lynn Gordon - Cow/Calf Field Specialist

Kurt Reitsma - Precision Agriculture Field Specialist

Connie Strunk - Plant Pathology Field Specialist

Donna Bittiker - Family Resource Management Field Specialist

LaVonne Meyer - Food Safety Field Specialist

Heather Gessner - Livestock Business Management Field Specialist

Chris Zdorovtsov - Community Development Field Specialist

Larry Wagner - Agronomy Crops Field Specialist

Geoffrey Njue - Specialty Field Crops Specialist

 Watertown                                                                              605-882-5140

Warren Rusche - Cow/Calf Field Specialist

Tracey Renelt - Dairy Field Specialist

Paul Johnson - Agronomy Crops Field Specialist

Sandra Namken - Aging Field Specialist

Deb Sundem - Nutrition Field Specialist

Heather Moechnig - Food Safety Field Specialist

Audrey Rider - 4-H Youth Leadership Field Specialist

Don Guthmiller - Crops Business Management Field Specialist

 Winner                                                                                     605-842-1267

Bob Fanning - Plant Pathology Field Specialist

Ann Schwader - Nutrition Field Specialist