Wednesday, February 22, 2012

Celebrities Keep Telling Us What to Wear


How many cowboy boots have you seen in popular gossip rags and mainstream magazines this year?  I’ll bet you can’t count them.  And most of them were not on cowboys or cowgirls.  Fashion trends have been dictated to the general public by celebrities for generations through TV, movies, and print media. 
Western fashion was introduced to mainstream culture in popular television shows and movies portraying the western lifestyle generations ago.  At some point along the way, western fashion was absorbed into other styles and now has been hybridized into many others.
An obvious example of this is jeans and denim jackets.  In the 1950’s, jeans were worn most notably by cowboys and laborers.  In 1955, James Dean wore jeans in “Rebel Without a Cause” and a western classic became the choice of an emerging class of pseudo-hoodlums!  Now jeans were the epitome of cool, and they exploded outward through rock & roll and biker culture and other fashion channels like a giant web until it’s impossible to imagine a world without denim.  
Now, with the internet driving cycles of popularity, the ebb and flow of fashion trends moves too quickly for most to keep pace with.  But one thing is certain; although the popularity of western fashion waxes and wanes, it never disappears from the lexicon completely.  Indeed, it seems to be making a big surge right now and the current popularity of country western music probably has something to do with that, particularly popular country music artists whose styles lean toward the mainstream… Lady Antebellum, Sugarland, The Band Perry, and Taylor Swift.

With the emergence of Taylor Swift as the world’s current reigning sweetheart, there seems to be as many dresses paired with cowboy boots as there are Starbucks in the Mall of America!  And Taylor Swift is influencing a LOT more than just country music fans.  Did you see her at the Grammys?  Did you see her on the cover of Vogue last month?  In two minutes of research I lost count of how many times she has appeared on the cover of a magazine that had nothing at all to do with country music or the western lifestyle.  I also lost count of how many celebrities I could find wearing a variation of Taylor’s signature cowboy-boots-and-dress;   Jessica Simpson, Brittney Spears Jessica Alba, Mary Kate Olsen, Ashley Olsen, Miley Cyrus, Rachel Bilson, Sienna Miller, Lindsay Lohan, Nicole Ritchie; and these are people who each influence a million more.  The cowboy-boots-and-dress ensemble has gone viral!
Who wants to guess how many Charlie 1 Horse hats have been sold because some young guy wanted to be as cool as Kid Rock?  Even Lady Gaga has her own signature Tony Lama boot styles! 

Celebrities who have NOTHING to do with our lifestyle are telling the whole world what to wear.   And it’s been going on for generations.  Stetson still sells the “LBJ” hat made famous by President Lyndon Johnson in the 1960’s.  Some people born after 1981 may have never heard of a fedora, but they know what an “Indiana Jones” hat is.  And who has ever seen an episode of Bonanza who wouldn’t immediately recognize Dan Blocker’s hat as the “Hoss?”
Our society has always looked to celebrities to give us cues as to where the next trends are headed.  As long as the western lifestyle is canonized and country music is popular, western fashion will not be far behind.   

Wednesday, February 15, 2012

Timing of Daily Feeding Impacts Timing of Calving

Thanks to our friends at South Dakota State University Extension for this contribution.

BROOKINGS, S.D. - For generations cattlemen have heeded the advice of their fathers and changed the time they feed their cows as calving approaches. It's believed by feeding in the evening, the majority of cows will give birth during daylight hours, easing human labor needs and boosting calf survival, says Adele Harty, SDSU Extension Cow/Calf Field Specialist, during a recent iGrow Radio Network interview.
"If we're feeding in the evening, more will calve during the daytime. This is easier on the calves because they get the sunlight, they're going to be more active, more likely to get up nurse, get that colostrum in the first hours of life and get a better start," Harty said.
Harty explains evening feeding is proven with research.
"Eighty-five percent of calves were born between 6 a.m. and 6 p.m. if they were fed at dusk - in the evening - so it does help significantly and we've proven it with the research," she said.  However, the research is unclear why evening feeding works. Harty says it's believed eating and digestion increases the cow's internal body pressure, holding off labor for hours. 
Harty notes evening feeding can be helpful for both mature cows and bred heifers. No acclimation period is needed so starting evening feedings one week before calving should be beneficial.
She reminds producers to consider the cow's additional nutritional needs during and after calving season.
"We have to remember that as soon as we calve, the nutritional needs are going to increase significantly because those cows are going to begin lactating and we need to make sure the feeds that we're providing are going to meet those needs," Harty said. 
For more information on this topic, visit iGrow.org. The iGrow Radio Network and SDSU Extension bring listeners an informative show each day. For more information on the iGrow Radio Network, or to listen to archived shows, visit www.igrow.org.